Strategy

Landsbankinn - Your financial partner

Landsbankinn’s new strategy was approved by the Board of Directors towards the end of September 2010. On 2 October, it was presented to the bank’s employees at a well-attending meeting. The strategy was 

formulated in close co-operation with the bank’s employees. Meetings were held in all branches and departments to seek consensus concerning the future objectives of Landsbankinn. Regard was also had for input from customers and meetings were held with a broad group of individuals who bank with Landsbankinn.

Watchwords

Listen, learn and serve

Vision: Landsbankinn leads by example

  • Trusted and respected
  • Leading universal bank
  • First choice in financial services
  • Ambitious and unified group of employee
  • Enabler for change
  • Adheres to high ethical standards
  • Attractive investment option with a broad shareholder base

Guiding principles

Passion

  • Initiative
  • Flexibility
  • Empowerment
  • Efficiency
  • Partnership
  • Creativity

Prudence

  • Honesty
  • Critical thinking
  • Cost-awareness
  • Risk governance
  • Social responsibility
  • Non-discrimination

Professionalism

  • Integrity
  • Insight
  • Trust
  • Good business practices
  • Transparency
  • Reliability

Profit-sharing

  • Loyal customers
  • Long-term relationships
  • Attractive workplace
  • Responsible growth
  • Financial strength
  • Profitable operation